wholesale gothic punk jewelry Spring Festival product promotional activity planning plan

Sophia

November 15, 2022 at 3:42 pm

wholesale jewelry university dr huntsville al In order to ensure that the activity is carried out solidly, the activity plan is often required. The activity plan can clarify a general direction for an event. How to formulate the activity plan? The following is a model of the planning plan for the Spring Festival product promotional activity in 2022, I hope it will be helpful to everyone.
The Spring Festival product promotional activities planning plan 1 The Spring Festival is the most important festival in the year. For supermarket formats with a large passenger flow, that is, it will not be light without active business, but if there is competition, it is good The planning plan is not only an effective way to increase the unit price of the customer, but also a good opportunity to enhance the favorability of customers and enhance the reputation of the enterprise.
Is before doing a plan, we can divide the shopping crowd into three categories according to the purpose of shopping.
The first category: ordinary people's families made of large amounts of shopping to reserve annual goods.
The consumer peak starts from 23rd to 30th. The general consumption amount ranges from 50, 100, or 200. The purchased products are mainly chai oil and salt and characteristic year goods. Then, for these people, they must work hard to buy some relatively affordable people's livelihood products or more distinctive New Year goods. Come back so that these can be used as the main product to attract customers to buy. The planning scheme can start from increasing the unit price of the customer and operate at 100 in order to achieve the purpose of increasing sales. Of course, in order to highlight the festive atmosphere of the Spring Festival, activities can be impressed by the integration of fun and participation.
The category: Tobacco and alcohol -staple gifts prepared for ordinary people's families for their relatives.
The consumer peak should be before the fifteenth day of the first month. Because you usually bring at least two gifts for relatives and friends. We can consider bundling sales plans, but according to past experience, the products that are bundled to be sold must be best -selling products, and we must make customers feel affordable, such as ham sausage milk milk Instant noodles barrel oil =? Money or milk barrel oil =? Money, etc., can be set as two pieces, three -piece set, four -piece set, etc., either gives discounts from the price, or in the form of physical gifts. In order to highlight the highlight of "set", you can make these things on the same label or tie ribbon to increase the festive atmosphere to promote sales.
The third category: large group purchase of individual units.
The peak consumption period starts from entering the lunar month. For this group, we have only done the slogan of publicity in previous years. There are no clear preferential measures. Propaganda, clearly marked, stimulate sales.
In the above analysis, to understand the different consumption characteristics of the target customer base, this year's Spring Festival must start from the annual publicity, extend the activity time, and diversify the content of the event. Shopping and enjoying an affordable wish.
. Activity theme: Jiamei Boutique New Year Festival
. Activity time:
. The overall activity slogan
Happy Jiamei Chinese annual shopping surprises
Instructions: Note: It can be used as a publicity before and after the bus, the entrance of the front hall of the one store, the atmosphere of one store, and the couplets of each store
. The event content
(1) The "blessing" arrives! Activity time:
The blessing to be delivered to the house, the lucky transportation is continuous, the surprise continues!
The people who shopping in the Jiamei stores over 50 yuan will be delivered by the gold "blessing" worth 5 yuan (a total of 2,000 delivery)
(2) Sending "carp" in the new year has "fish" activity time:
the new year is auspicious, there are "fish" in the new year, there are "fish" every year, the wind is smooth, the heavens are reduced, and the shopping is 200. Send one in Yuan!
(3) Special Enterprise Driven Valentine's Day Special Edition Activity Time:
Id my dear Valentine's Day, special offering of products, roses, flowers, and chocolates must not be less!
Buy Valentine's Day Special Special Products over 38 yuan to send love roses.
The free packaging Valentine's Day gifts for those who buy over 60 yuan.
The clothing area for a chocolate box worth 38 yuan one rose.
(4) New Year's "blessing" to catch, what to get to send
activity time:
The new year arrives, Jiamei allows you to shop music pottery, the shopping is full, the blessing belt Go home, buy 100 yuan for shopping
Explanation: This is actually a lottery. Unlike the past, it can be diversified in the setting of prizes. Grand prize, write the gift directly on the prize ticket, what to get what to send. If the latter plan is used, you can count the previous prizes left by the planning department and the gift statistics that previous business won. What to send, if the gift is insufficient, you can buy some small. Chinese knot or small pendant supplement. Although these things are very small and cheap, because during the holidays, people often pay more attention to the process of participating in the event of "blessing".
Note: You can set the one, two, three, and five prizes and participation awards.
first prize: 1000 yuan gift voucher 2 (1)
second prize: 500 yuan gift coupon 5 (2)
third prize: 100 yuan gift coupon (3)
Fourth prize: 50 yuan gift vouchers 20 (10)
Fifth prize: 20 yuan gift vouchers (30)
(5) The group purchase price is low, and the fortune is auspicious. !
Activity time:
The group purchase of over 2,000 yuan to get a piece worth 50 yuan
group purchases for 3,000 yuan for wine
group purchases for 5,000 yuan to get 150 yuan worth of 150 yuan Wine
The group purchase of 10,000 yuan for gift boxes worth 280 yuan
The Spring Festival product promotional activity planning plan 2 is a good time for business promotion, New Year's Day, New Year, etc. The promotion is selling, many clothes, home appliances, and annual goods are in the ranks of promotion. In fact, this is all caught the consumer's psychology. In fact, the reputation is out, and consumers naturally come. It should be coming. Taking this opportunity to increase the popularity of the mall.
The event focus:
The year of 20xx will be the peak of commodity sales, the end of the year -old promotion, New Year's Day promotion, New Year promotion, and Spring Festival promotion. Household appliances such as home appliances will be sold hotly. On the other hand, the promotion of New Year's goods will also usher in a peak. In addition to the promotion of the established target customer groups, special promotions need to be launched on members, unit group purchase, and family. At the same time, at the same time, the promotion of various commodity promotion activities also needs to attract popularity and rendering the atmosphere of the New Year through cultural activities. In addition, some public welfare activities must be held to enhance the image of the mall.
Activity content:
. New year surprise replacement price
20xx = 200 8 = xx 8 =?
The shopping over 200 yuan, plus 8 yuan for replacement value 18 yuan worth of 18 yuan Commodity
The shopping is full of XX yuan, plus 8 yuan for replacement of 88 yuan worth of products
(replacement of goods can be some practical products, such as tea cups, rice cookers, hair dryers, etc.)

This to the side of the service desk to replace the goods on the side of the service desk, and stamp it on the small ticket to show that it is invalid. If a certain product has been replaced, it can be replaced with the same value.
. Cracking the New Year
The shopping in the shopping mall over 200 yuan, can break one balloon, hidden in the balloon with prize vouchers.
This over 400 yuan, and so on.
Coupon settings:
(The prize is that it is scraped, and the prize is 100%. ，2名，奖品为价值xx元的礼品或消费券;rn 　　二等奖：4个大象，5名，奖品价值为500元;rn 　　三等奖：3个大象， 10, the value of the prize is 200 yuan;
fourth prize: 2 elephants, 20, the value of the prize is 50 yuan;
five prizes: 1 elephant, the prize is worth 10 yuan.
Plip instructions:
The can be determined in the mall, placing various colors of balloons in it, and customers enter the inner balloon with small shopping tickets.
. Shopping to send the Mark Cup —— Feel the warmth at all
When the image printing on the T -shirt has become no longer fresh, as the popular fashion continues to change, people start to popularize their favorite favorite. The image and your own photos or relatives and friends are printed on the ceramic cup, also known as the Mark Cup, accompanied by each other, and you can always feel the warmth that is comfortable or flowing in the bottom of your heart. Activity target customer group: focus on young couples or family of three, print photos of lovers or family photos on the cup, so that the person you like will always be with you.
The shopping will be given away from 300 yuan. Customers can choose to print their favorite pictures or photos of their lovers or their loved ones on the Mark Cup. The cost of each Mark Cup is about 5 yuan. Li Zai, Li Xian, can be desirable, reflect the charm of personality, can be used as their own special cup, and it is also a gift from young people to each other.
The device can rent the equipment of a professional personality color printing shop, or jointly organize this event with professional personality lottery stores.
four, one 我们我们 —— We listen to your voice
Then year will die in the old year, and the new year is coming. It is necessary to listen to customers' opinions. It helps the mall to make better summary and reflection on the past year, and it also helps the mall to clearly improve itself in the new year. At the same time, this move will also make customers feel the sincerity of XX.
In two days of the weekend, President Li and President Xie personally sat in the hall to listen to the customer's opinions and suggestions. All customers who mentioned the suggestions would give a beautiful gift (worth 5-20 yuan, such as desk calendar, small crafts or prints. "XX" practical products, etc.), and those who have proposed good suggestions can give rewards of 1,000 yuan through after -the -after screening, and will be announced the next day. If it feels that the suggestion is particularly good, you can also give 1,000 yuan reward on the spot. For those who have made good opinions and suggestions, the mall can also be hired as part -time supervisors.
The Spring Festival product promotional activity planning plan 3 The first part of the product requirements
1. One street requirements for the year:
) Sales start from January 8th year, January 15th year of XX Complete all annual delivery work.
2) The season should be launched in the seasons, tobacco, alcohol, gifts, gift baskets, north -south dry goods, tea, candy, biscuits, health products, etc.
3) XX completed the New Year's Gift Basketball Street before January 10th.
2. Gift basket requirements:
1) The main selection of gift baskets is mainly sold. The store sets its own bundled gift basket packaging of the name and item combination, and it will be displayed.
2) Specifying gift baskets to launch high -end (more than 1,000 yuan), mid -range (300-800 yuan), low -end (80-198 yuan). The procurement department specifies about 8 kinds of gift baskets. (Depending on the size of the pile head)
3) The recommended price of the empty gift basket is 10 yuan, and the procurement department prepares 3 packaging empty gift baskets.
4) Self -selected gift baskets value of more than 180 yuan can be given 10 yuan gift baskets for free.
3. Tobacco and alcohol requirements:
1) The main promoted tobacco and alcohol, the purchasing department must require the supplier to provide empty boxes (one shop).
2) The main promotional gift must be displayed, or it can also be displayed in the streets of "annual goods, gift baskets".
3) Tobacco and alcohol promotional products: Great Wall Red, Human Malaysia, Various Red Wine, Zhuge Liang, Centennial Massel, Other Baijiu, 555, China, Yuxi, Furong King N 4. North and South dry goods
1) North and South dry goods are the focus of the annual goods, but cash purchase of bulk north and south dry goods can be packaged into Sino -British self -owned brands.
) Main seafood specialties, shiitake mushrooms, hair vegetables, red dates, etc.
3) Multi -choice of gift box dry goods.
5. Health products
1) As the new varieties are introduced in large quantities, each store adds health care products display positions, planning health products areas
) ensure that the following well -known brands have sales in all stores
-—— 万万, Kangfu Lai, Joy, Eagle, Tiancheng, Mrs. Madam Series, etc. Support and a lot of display. The number of promotional varieties per period is not less than 10.
Igly, promotional products: Nestlé series
7, candy, biscuits, cookies
) Candy, biscuits, cookies will also increase greatly during the Spring Festival. It also needs to select 20 products in such products for promotion.
2) Candy, biscuits, cookie promotions optional blue pot cookies, Jiaton candy, Xu Fuji, Jacques, Jinsha chocolate, Dove chocolate, etc. R N Grain and Oil series of Chinese New Year, each period of food and oil, each phase of grain and oil requires deep special products to launch, deep special offer grain and oil and gross profit margin control above 5%.
The condiment is recommended to launch a series of Hai Tian (or other) series, which requires special offers
Igly: Golden Aurea, Citi, Golden Elephant Rice, Haitian Series, etc.
9, daily use, cleaning products , Family Miscellaneous Specials
The key to do cleaning supplies
10. Fruit requirements:
) Keep imported fruits. During the Spring Festival, a large number of imported fruits
2) Continuously launch fruit special offers Sales, highlight the sense of quantity, such as apples, pears, novelty oranges, persimmons, and red.
3) Make fruit gift basket products, choose fruits with more beautiful appearance, mainly: orange, broccoli, green apples, Li, black beauty watermelon, banana, etc.
(the above fruits do not make special offers or do a small amount of special offer)
4) The fresh department of the fresh department can communicate with the supplier in advance, and the supplier is required to provide the fruits of fruit and quality to ensure the fruits gift baskets The quality of packaging. 5) Stores should strengthen the acceptance of gift baskets and fruits.
5) The marketing department will specialize in customized fruit packaging gift boxes, and make "Chinese and English fruits"
11. Other fresh product requirements:
) Vegetables can be launched in ultra -low prices, which can be considered low. Single -price vegetables negative gross profit sales;
) It is recommended to be launched at each issue of fresh meat products; (must be launched with absolute advantages)
3) Eggs can execute long -term low prices of the Spring Festival;
4) Aquatic products need special support. It is recommended: river shrimp and sea bass.
The second part of the promotion arrangement
i, rats to pay for money to buy a lot of lottery lottery! Then send New Year gift baskets!
T: Promote the sales of the year and increase the purchase volume.
Time: January 15th to January 26th, February 25th to February 7
Content:
did you buy the year? Send! As long as you buy a year -on -year goods for more than 68 yuan, you can get 1 lottery ticket, 136 yuan, 2 pieces, and so on! Buy more and get more!
N prize settings:
1 first prize, 1 refrigerator cash 2008 yuan 10 yuan gift basket 1 profit is 20
second prizes, 1 lottery lottery 1 lottery Cash 200.8 yuan 10 yuan gift basket 1 profit is 10
third prizes and 5 prizes, 1 award microwave oven 10 yuan gift basket 1 litter is 10
fourth prizes 18, 2 bottles of 2 bottles 10 yuan gift baskets 1
In 60 lucky prizes, 10 yuan gift baskets 1
arrangement matters:
, prizes Display in front of the service center and indicate the value of the prizes.
2. The prizes are packaged and posted for several prizes.
3. The ritual basket must spray the word "Chinese and English Basketball, the New Year XX" or the Chinese and British logo.
4. Inkjet is admitted by the prizes.
5. Publicity in place: 20 paintings in the store, inkjet outside the field, huge activity, DM propaganda, etc..
6. Capital precautions: 1-4 and other awards all numbers, lucky prizes It is the first two -digit number of the first prize. As long as the number contains the first two numbers of the first prize, the lucky prize is available.
7. The prizes are dual portions, which are carried out twice.
8. The clothing of the mouse officer to send wealth over 100 cash will be given! Capsule!
T: Increase clothing sales.
Time: January 15th to February 15th (with the same time above)
Content:
buy clothing and get cash, get 20 yuan over 100 yuan, 200 yuan or more above, 200 yuan or more Send 40 yuan, less than 200 yuan or more, get 20 yuan, others and so on. Buy more and get more!
100 yuan add 1 ticket ticket, 200 yuan 2! Buy more and get more!
award settings are the same as above.
A arrangement:
1. Preparation of lottery tickets. The prize ticket is presented by clothing cashier.
2. Preparation of cash registration forms
3. Director of cash sending cash: clothing department, prevention of loss of loss.
4. 20 photos of the store promotion.
III, mouse officer to send wealth shopping to send wealth gods!
: XX February 1-6th
Content:
The famous customers, all send one wealth god painting, come early and give it early! Good luck in the year of the rat!
This arranging:
This to buy 600 wealth god paintings.
IV, the whole family of the mouse officer to send money to China and Britain, take the family portrait for free! Send the first 100 families every day
: February 1-9th
Content:
New Year's good luck family portrait! Chinese and English wish the general public in the New Year. As long as you come to China and Britain during the event, you can get one oversized family portrait and take a free photo on the spot. After 2 days, I will pick up at the service center. The whole family is blessed by the whole family, so let your family come soon!
The family portrait requirements: At least 3 people, couples carry 1 child, the maximum number is unlimited.
1 per household, no bottom plate, copying digital photos.
A arrangement:
1. Photo background: beside the main entrance, design "Festive Chinese Year! Auspicious XX!" Chinese British Giant! " , 35 yuan/㎡, each height of 16cmxx 25cm long, 25 per square meter, each 1.4 yuan
3, A4 plastic film preparation.
4. Assisting decoration preparation, congratulations to the small hanging paintings of the fortune, the wealth of the small hanging painting, the preparation of the ingot.
5. The person in charge: The planning department
V. The cash on the first day of the first year of the fiscal officer of the mouse officer is! There is a 100 yuan bill inside! The first consumer gives priority to 100 yuan.
Time: February 7
Content:
Congratulations to getting rich! The red envelope will be brought! : The first thing to get is 100 yuan profit! The rest are all less than 100 yuan!
A arrangement:
1. Profit is 200, the first is 100 yuan, the remaining 10 yuan, 5 yuan 5, 2 yuan 10, 1 yuan 82
2. Sending location: Square
. The person in charge: the Ministry of Finance
4. 20 paintings in the field
5. Propaganda: huge, DM, ink painting, hanging painting.
VI, the auspicious XX of the rabbit officer to send wealth XX 10,000 pieces of gifts to give 10,000 literary performances!
: XX February 3, 4, 5, 8, 9
Content:
The performance is wonderful and new year, acrobatic magic, dancing mad songs, wonderful! All on the Chinese and English happy stage! 6 days of wonderful performance! 10,000 gifts for free distribution! Star song and dance troupe to join! !
This arranges:
1. Performance groups need to list the performance show table.
2. If there are large suppliers performed, it can be performed after the first day.
VII, Rabbit Officer's Grand Group to purchase low prices, send money! Back draw!
: January 15th to February 7th
Content:
Any company can enjoy the following discounts with the unit work permit or license plate, shopping.
The shopping for more than 1,000 yuan to get cash of 80 yuan, two prizes
The shopping over 2,000 yuan to get 160 yuan in cash, 8 prizes
20 prize vouchers
The shopping more than 5,000 yuan to get 400 yuan in cash, 30 prize vouchers
arrangements for arrangements:
1. Single page promotion, business contact, single -page fax sending all groups and companies and companies
2. Tap the stepping tile: Hello! I am Mr. XXXX, Sino -British Shopping Shopping Plaza, we are engaged in promotional activities now, and we want to send some membership cards for your company's management! Free time! There are many discounts and gift calls that cannot be made clear. Do you think you have time tomorrow?
3. The membership card will be opened in advance, and you can use it.
VIII, rabbit officials to send wealth for free 10 yuan gift basket!
: January 15th of XX-February 7
Content:
It is free to choose from the Chinese and British wallets. As long as you buy over 180 yuan in the supermarket area, you will give 1 gift basket worth 10 yuan, and freely packaged! 360 yuan to get 2, buy more and give it!

1. Make key publicity in the store. Hanging 20 pictures
2. Buy 3 gift baskets, so that customers can choose to choose from. Spray word: Sino -British logo
3. The gift basket display is in the gift area of the gift, and attached to the description! 3 types of gift baskets and 3 styles, congratulations to the fortune basket, the good luck basket of the rats and the daily barrier golden basket, etc. rn 　　第三部分宣传安排rn 　　方式：rn 　　1.拜年贺幅：兔年好运xx!新年到了!中英购物广场总经理史向阳尹长明林碧生，携全体员工，及All Chinese and British affiliated stores worship the New Year to the people of Zhongshan City! I wish you all the fortune of the Rabbit! Lilu Hengtong! Everything is prosperous! Congratulations!
2. The huge number of activities 1
3. The number of injecting quantities outside the event is 2
. Activities of on -site activities 20 sheets
5. The theme tag of cashier activities 7
6.dm to publicize 10,000 20,000 10,000
7 The annual publicity board is based on the situation.
: Ibid
The fourth part of DM Plan
The Spring Festival promotional schedule:
The first period: January 15th-26th (New Year's goods introduction period) r r
The second issue: January 27--, February 10th (promotional activity period)
In Issue 3: February 5th-10th (competition follow-up)
layout arrangements:
The first phase of the 8 P (New Year's goods introduction period)
DM launch scope: Zhongshan Port Store's streets, residential areas, factories entrances, stations
DM Volume: Issuing 10,000 copies
The issuance model: Employees have disciplinary distribution.
DM specifications: large degree of 16, 8, 105 grams of copper plate paper, color printing and binding book.
Cope quantity:
Fresh and 16 accounted for 1 P second page
S 60 foods accounted for 4 p third pages, pages, pages, and 6 (including New Year's goods )
S 16 supplies account for 1 P seventh page
clothing 16 accounted for 1 P, pages eighth (back block)
Essence
Note: Inner page typesetting method:
DM preparation: XX January 6th, take pictures
XX January 6th to 8th, design
XX January 9th-January 9th- -On the 11th, print
XX Nian January 12th
Promotion period: January 15th of XX --- January 26th of XX
Essence
1 16 P (promotional activity period)
DM's launch range: Zhongshan Port Store's streets, residential areas, factories entrances, stations
DM Volume: Issuing 20,000 copies
issuance mode: employees have disciplinary distribution.
DM specifications: large degree of 16, 16 horsepower, 105 grams of copper plate paper, color printing booking book.
Cope:
1, DM launch range: Zhongshan Port Store's streets, residential areas, factory entrances, stations
, DM Release quantity: Issuing 20,000 copies
3 3 Publishing mode: Postal or employees have disciplinary distribution.
4. DM specifications: large degree of 16 open, 16 horsepower, 105 grams of copper plate paper, color printing and binding book.
5. Quantity of goods:
Exin 30, 2 Ps Page 2, 3
The food 120 pages 4 p. Fifth page, page 6, 6, six , Page 7
Page eighth, ninth, page 10, pages 11 (including New Year's goods and suppliers)
The supplies 20 pages P. 12 r
Forty clothing accounts for 2 P, Page 13, Page 14
14 background, new year gift basket gift box, cigarettes and alcohol, etc.
Note: Inner page typesetting method:
DM preparation: XX January 17th
XX Nian January 18 --- Design on the 20th
January 21st year of XX Day --- Print on the 24th
XX Nian January 25th
promotion period: January 27th year-XX February 10
And printing.
This "New Year Event theme" and "Event Content" and slogans.
The advertising company takes photos and prints directly.
The third P (competition follow -up period)
DM's distribution range: Zhongshan Port Store's streets, residential areas, factories entrances, stations
DM Submitting quantity: Issuance of 5,000 copies
This Mode: Employees have disciplinary distribution.
DM specifications: large degree of 16, 2 horses, 105 grams of copper plate paper, color printing.
Sweeper:
The freshly account for 0.5 P second page
35 foods account for 2.5 P second, third and back cover (including annual goods)
Cover "Activity theme" and "some activity content" and slogans.
Note: Inner page typesetting method:
DM preparation: XX January 28th
XX January 29th to 31st
March 1st --- Printing on the 3rd
XX year February 3
promotion period: XX February 5th to February 10th
And printing.
The fifth part of the atmosphere
area:
Outside: the front entrance, front of the building, stage and other n fields: at the entrance of the supermarket, the cashier platform, the main channel, the annual cargo area, the annual cargo area, the annual cargo area, Above the clothing area, service center, pillar, etc.
: inkjet handmade decoration purchase.
Methods:
1. Main entrance: Buy 2 years of orange, set up the door, and decorate it with colored lights. The new year jet and color lamp layout are made above. "Okay" golden cloth bottom.
. The front of the building: The huge horizontal version of the New Year, the general manager's congratulatory words, plus huge activity and the color decoration of the building. Add lanterns in China, firecrackers, etc.
3. Stage: Background injector
4. At the entrance of supermarkets: prizes display, entrance red satin lantern firecrackers, etc. Words, Jin Yuanbao New Year Painting, etc. embellishment. Lee is embellished with big oranges.
5. Silver receivable desk: ingots, event hanging paintings, firecrackers, wealth god paintings, etc. "New Year's Eve Street" door is made, with a pile head hanging, a red silk cloth for the pile head, each pile of head is placed with an appropriate amount of decorations, and the hanging small lantern is hanging. Moderate activities to promote hanging paintings.
8. Above the clothing area: hanging New Year's paintings and activities, red satin embellishment.
9. Service Center: Color Light Year Painting, ingot and other
10. Pillar: All pillars packaging red cloth paste of the New Year or Wealth.
11. Others are mainly actual operations.

1 thought on “wholesale gothic punk jewelry Spring Festival product promotional activity planning plan”

Sophia
November 15, 2022 at 3:42 pm

wholesale jewelry university dr huntsville al In order to ensure that the activity is carried out solidly, the activity plan is often required. The activity plan can clarify a general direction for an event. How to formulate the activity plan? The following is a model of the planning plan for the Spring Festival product promotional activity in 2022, I hope it will be helpful to everyone.
The Spring Festival product promotional activities planning plan 1 The Spring Festival is the most important festival in the year. For supermarket formats with a large passenger flow, that is, it will not be light without active business, but if there is competition, it is good The planning plan is not only an effective way to increase the unit price of the customer, but also a good opportunity to enhance the favorability of customers and enhance the reputation of the enterprise.
Is before doing a plan, we can divide the shopping crowd into three categories according to the purpose of shopping.
The first category: ordinary people's families made of large amounts of shopping to reserve annual goods.
The consumer peak starts from 23rd to 30th. The general consumption amount ranges from 50, 100, or 200. The purchased products are mainly chai oil and salt and characteristic year goods. Then, for these people, they must work hard to buy some relatively affordable people's livelihood products or more distinctive New Year goods. Come back so that these can be used as the main product to attract customers to buy. The planning scheme can start from increasing the unit price of the customer and operate at 100 in order to achieve the purpose of increasing sales. Of course, in order to highlight the festive atmosphere of the Spring Festival, activities can be impressed by the integration of fun and participation.
The category: Tobacco and alcohol -staple gifts prepared for ordinary people's families for their relatives.
The consumer peak should be before the fifteenth day of the first month. Because you usually bring at least two gifts for relatives and friends. We can consider bundling sales plans, but according to past experience, the products that are bundled to be sold must be best -selling products, and we must make customers feel affordable, such as ham sausage milk milk Instant noodles barrel oil =? Money or milk barrel oil =? Money, etc., can be set as two pieces, three -piece set, four -piece set, etc., either gives discounts from the price, or in the form of physical gifts. In order to highlight the highlight of "set", you can make these things on the same label or tie ribbon to increase the festive atmosphere to promote sales.
The third category: large group purchase of individual units.
The peak consumption period starts from entering the lunar month. For this group, we have only done the slogan of publicity in previous years. There are no clear preferential measures. Propaganda, clearly marked, stimulate sales.
In the above analysis, to understand the different consumption characteristics of the target customer base, this year's Spring Festival must start from the annual publicity, extend the activity time, and diversify the content of the event. Shopping and enjoying an affordable wish.
. Activity theme: Jiamei Boutique New Year Festival
. Activity time:
. The overall activity slogan
Happy Jiamei Chinese annual shopping surprises
Instructions: Note: It can be used as a publicity before and after the bus, the entrance of the front hall of the one store, the atmosphere of one store, and the couplets of each store
. The event content
(1) The "blessing" arrives! Activity time:
The blessing to be delivered to the house, the lucky transportation is continuous, the surprise continues!
The people who shopping in the Jiamei stores over 50 yuan will be delivered by the gold "blessing" worth 5 yuan (a total of 2,000 delivery)
(2) Sending "carp" in the new year has "fish" activity time:
the new year is auspicious, there are "fish" in the new year, there are "fish" every year, the wind is smooth, the heavens are reduced, and the shopping is 200. Send one in Yuan!
(3) Special Enterprise Driven Valentine's Day Special Edition Activity Time:
Id my dear Valentine's Day, special offering of products, roses, flowers, and chocolates must not be less!
Buy Valentine's Day Special Special Products over 38 yuan to send love roses.
The free packaging Valentine's Day gifts for those who buy over 60 yuan.
The clothing area for a chocolate box worth 38 yuan one rose.
(4) New Year's "blessing" to catch, what to get to send
activity time:
The new year arrives, Jiamei allows you to shop music pottery, the shopping is full, the blessing belt Go home, buy 100 yuan for shopping
Explanation: This is actually a lottery. Unlike the past, it can be diversified in the setting of prizes. Grand prize, write the gift directly on the prize ticket, what to get what to send. If the latter plan is used, you can count the previous prizes left by the planning department and the gift statistics that previous business won. What to send, if the gift is insufficient, you can buy some small. Chinese knot or small pendant supplement. Although these things are very small and cheap, because during the holidays, people often pay more attention to the process of participating in the event of "blessing".
Note: You can set the one, two, three, and five prizes and participation awards.
first prize: 1000 yuan gift voucher 2 (1)
second prize: 500 yuan gift coupon 5 (2)
third prize: 100 yuan gift coupon (3)
Fourth prize: 50 yuan gift vouchers 20 (10)
Fifth prize: 20 yuan gift vouchers (30)
(5) The group purchase price is low, and the fortune is auspicious. !
Activity time:
The group purchase of over 2,000 yuan to get a piece worth 50 yuan
group purchases for 3,000 yuan for wine
group purchases for 5,000 yuan to get 150 yuan worth of 150 yuan Wine
The group purchase of 10,000 yuan for gift boxes worth 280 yuan
The Spring Festival product promotional activity planning plan 2 is a good time for business promotion, New Year's Day, New Year, etc. The promotion is selling, many clothes, home appliances, and annual goods are in the ranks of promotion. In fact, this is all caught the consumer's psychology. In fact, the reputation is out, and consumers naturally come. It should be coming. Taking this opportunity to increase the popularity of the mall.
The event focus:
The year of 20xx will be the peak of commodity sales, the end of the year -old promotion, New Year's Day promotion, New Year promotion, and Spring Festival promotion. Household appliances such as home appliances will be sold hotly. On the other hand, the promotion of New Year's goods will also usher in a peak. In addition to the promotion of the established target customer groups, special promotions need to be launched on members, unit group purchase, and family. At the same time, at the same time, the promotion of various commodity promotion activities also needs to attract popularity and rendering the atmosphere of the New Year through cultural activities. In addition, some public welfare activities must be held to enhance the image of the mall.
Activity content:
. New year surprise replacement price
20xx = 200 8 = xx 8 =?
The shopping over 200 yuan, plus 8 yuan for replacement value 18 yuan worth of 18 yuan Commodity
The shopping is full of XX yuan, plus 8 yuan for replacement of 88 yuan worth of products
(replacement of goods can be some practical products, such as tea cups, rice cookers, hair dryers, etc.)

This to the side of the service desk to replace the goods on the side of the service desk, and stamp it on the small ticket to show that it is invalid. If a certain product has been replaced, it can be replaced with the same value.
. Cracking the New Year
The shopping in the shopping mall over 200 yuan, can break one balloon, hidden in the balloon with prize vouchers.
This over 400 yuan, and so on.
Coupon settings:
(The prize is that it is scraped, and the prize is 100%. ，2名，奖品为价值xx元的礼品或消费券;rn 　　二等奖：4个大象，5名，奖品价值为500元;rn 　　三等奖：3个大象， 10, the value of the prize is 200 yuan;
fourth prize: 2 elephants, 20, the value of the prize is 50 yuan;
five prizes: 1 elephant, the prize is worth 10 yuan.
Plip instructions:
The can be determined in the mall, placing various colors of balloons in it, and customers enter the inner balloon with small shopping tickets.
. Shopping to send the Mark Cup —— Feel the warmth at all
When the image printing on the T -shirt has become no longer fresh, as the popular fashion continues to change, people start to popularize their favorite favorite. The image and your own photos or relatives and friends are printed on the ceramic cup, also known as the Mark Cup, accompanied by each other, and you can always feel the warmth that is comfortable or flowing in the bottom of your heart. Activity target customer group: focus on young couples or family of three, print photos of lovers or family photos on the cup, so that the person you like will always be with you.
The shopping will be given away from 300 yuan. Customers can choose to print their favorite pictures or photos of their lovers or their loved ones on the Mark Cup. The cost of each Mark Cup is about 5 yuan. Li Zai, Li Xian, can be desirable, reflect the charm of personality, can be used as their own special cup, and it is also a gift from young people to each other.
The device can rent the equipment of a professional personality color printing shop, or jointly organize this event with professional personality lottery stores.
four, one 我们我们 —— We listen to your voice
Then year will die in the old year, and the new year is coming. It is necessary to listen to customers' opinions. It helps the mall to make better summary and reflection on the past year, and it also helps the mall to clearly improve itself in the new year. At the same time, this move will also make customers feel the sincerity of XX.
In two days of the weekend, President Li and President Xie personally sat in the hall to listen to the customer's opinions and suggestions. All customers who mentioned the suggestions would give a beautiful gift (worth 5-20 yuan, such as desk calendar, small crafts or prints. "XX" practical products, etc.), and those who have proposed good suggestions can give rewards of 1,000 yuan through after -the -after screening, and will be announced the next day. If it feels that the suggestion is particularly good, you can also give 1,000 yuan reward on the spot. For those who have made good opinions and suggestions, the mall can also be hired as part -time supervisors.
The Spring Festival product promotional activity planning plan 3 The first part of the product requirements
1. One street requirements for the year:
) Sales start from January 8th year, January 15th year of XX Complete all annual delivery work.
2) The season should be launched in the seasons, tobacco, alcohol, gifts, gift baskets, north -south dry goods, tea, candy, biscuits, health products, etc.
3) XX completed the New Year's Gift Basketball Street before January 10th.
2. Gift basket requirements:
1) The main selection of gift baskets is mainly sold. The store sets its own bundled gift basket packaging of the name and item combination, and it will be displayed.
2) Specifying gift baskets to launch high -end (more than 1,000 yuan), mid -range (300-800 yuan), low -end (80-198 yuan). The procurement department specifies about 8 kinds of gift baskets. (Depending on the size of the pile head)
3) The recommended price of the empty gift basket is 10 yuan, and the procurement department prepares 3 packaging empty gift baskets.
4) Self -selected gift baskets value of more than 180 yuan can be given 10 yuan gift baskets for free.
3. Tobacco and alcohol requirements:
1) The main promoted tobacco and alcohol, the purchasing department must require the supplier to provide empty boxes (one shop).
2) The main promotional gift must be displayed, or it can also be displayed in the streets of "annual goods, gift baskets".
3) Tobacco and alcohol promotional products: Great Wall Red, Human Malaysia, Various Red Wine, Zhuge Liang, Centennial Massel, Other Baijiu, 555, China, Yuxi, Furong King N 4. North and South dry goods
1) North and South dry goods are the focus of the annual goods, but cash purchase of bulk north and south dry goods can be packaged into Sino -British self -owned brands.
) Main seafood specialties, shiitake mushrooms, hair vegetables, red dates, etc.
3) Multi -choice of gift box dry goods.
5. Health products
1) As the new varieties are introduced in large quantities, each store adds health care products display positions, planning health products areas
) ensure that the following well -known brands have sales in all stores
-—— 万万, Kangfu Lai, Joy, Eagle, Tiancheng, Mrs. Madam Series, etc. Support and a lot of display. The number of promotional varieties per period is not less than 10.
Igly, promotional products: Nestlé series
7, candy, biscuits, cookies
) Candy, biscuits, cookies will also increase greatly during the Spring Festival. It also needs to select 20 products in such products for promotion.
2) Candy, biscuits, cookie promotions optional blue pot cookies, Jiaton candy, Xu Fuji, Jacques, Jinsha chocolate, Dove chocolate, etc. R N Grain and Oil series of Chinese New Year, each period of food and oil, each phase of grain and oil requires deep special products to launch, deep special offer grain and oil and gross profit margin control above 5%.
The condiment is recommended to launch a series of Hai Tian (or other) series, which requires special offers
Igly: Golden Aurea, Citi, Golden Elephant Rice, Haitian Series, etc.
9, daily use, cleaning products , Family Miscellaneous Specials
The key to do cleaning supplies
10. Fruit requirements:
) Keep imported fruits. During the Spring Festival, a large number of imported fruits
2) Continuously launch fruit special offers Sales, highlight the sense of quantity, such as apples, pears, novelty oranges, persimmons, and red.
3) Make fruit gift basket products, choose fruits with more beautiful appearance, mainly: orange, broccoli, green apples, Li, black beauty watermelon, banana, etc.
(the above fruits do not make special offers or do a small amount of special offer)
4) The fresh department of the fresh department can communicate with the supplier in advance, and the supplier is required to provide the fruits of fruit and quality to ensure the fruits gift baskets The quality of packaging. 5) Stores should strengthen the acceptance of gift baskets and fruits.
5) The marketing department will specialize in customized fruit packaging gift boxes, and make "Chinese and English fruits"
11. Other fresh product requirements:
) Vegetables can be launched in ultra -low prices, which can be considered low. Single -price vegetables negative gross profit sales;
) It is recommended to be launched at each issue of fresh meat products; (must be launched with absolute advantages)
3) Eggs can execute long -term low prices of the Spring Festival;
4) Aquatic products need special support. It is recommended: river shrimp and sea bass.
The second part of the promotion arrangement
i, rats to pay for money to buy a lot of lottery lottery! Then send New Year gift baskets!
T: Promote the sales of the year and increase the purchase volume.
Time: January 15th to January 26th, February 25th to February 7
Content:
did you buy the year? Send! As long as you buy a year -on -year goods for more than 68 yuan, you can get 1 lottery ticket, 136 yuan, 2 pieces, and so on! Buy more and get more!
N prize settings:
1 first prize, 1 refrigerator cash 2008 yuan 10 yuan gift basket 1 profit is 20
second prizes, 1 lottery lottery 1 lottery Cash 200.8 yuan 10 yuan gift basket 1 profit is 10
third prizes and 5 prizes, 1 award microwave oven 10 yuan gift basket 1 litter is 10
fourth prizes 18, 2 bottles of 2 bottles 10 yuan gift baskets 1
In 60 lucky prizes, 10 yuan gift baskets 1
arrangement matters:
, prizes Display in front of the service center and indicate the value of the prizes.
2. The prizes are packaged and posted for several prizes.
3. The ritual basket must spray the word "Chinese and English Basketball, the New Year XX" or the Chinese and British logo.
4. Inkjet is admitted by the prizes.
5. Publicity in place: 20 paintings in the store, inkjet outside the field, huge activity, DM propaganda, etc..
6. Capital precautions: 1-4 and other awards all numbers, lucky prizes It is the first two -digit number of the first prize. As long as the number contains the first two numbers of the first prize, the lucky prize is available.
7. The prizes are dual portions, which are carried out twice.
8. The clothing of the mouse officer to send wealth over 100 cash will be given! Capsule!
T: Increase clothing sales.
Time: January 15th to February 15th (with the same time above)
Content:
buy clothing and get cash, get 20 yuan over 100 yuan, 200 yuan or more above, 200 yuan or more Send 40 yuan, less than 200 yuan or more, get 20 yuan, others and so on. Buy more and get more!
100 yuan add 1 ticket ticket, 200 yuan 2! Buy more and get more!
award settings are the same as above.
A arrangement:
1. Preparation of lottery tickets. The prize ticket is presented by clothing cashier.
2. Preparation of cash registration forms
3. Director of cash sending cash: clothing department, prevention of loss of loss.
4. 20 photos of the store promotion.
III, mouse officer to send wealth shopping to send wealth gods!
: XX February 1-6th
Content:
The famous customers, all send one wealth god painting, come early and give it early! Good luck in the year of the rat!
This arranging:
This to buy 600 wealth god paintings.
IV, the whole family of the mouse officer to send money to China and Britain, take the family portrait for free! Send the first 100 families every day
: February 1-9th
Content:
New Year's good luck family portrait! Chinese and English wish the general public in the New Year. As long as you come to China and Britain during the event, you can get one oversized family portrait and take a free photo on the spot. After 2 days, I will pick up at the service center. The whole family is blessed by the whole family, so let your family come soon!
The family portrait requirements: At least 3 people, couples carry 1 child, the maximum number is unlimited.
1 per household, no bottom plate, copying digital photos.
A arrangement:
1. Photo background: beside the main entrance, design "Festive Chinese Year! Auspicious XX!" Chinese British Giant! " , 35 yuan/㎡, each height of 16cmxx 25cm long, 25 per square meter, each 1.4 yuan
3, A4 plastic film preparation.
4. Assisting decoration preparation, congratulations to the small hanging paintings of the fortune, the wealth of the small hanging painting, the preparation of the ingot.
5. The person in charge: The planning department
V. The cash on the first day of the first year of the fiscal officer of the mouse officer is! There is a 100 yuan bill inside! The first consumer gives priority to 100 yuan.
Time: February 7
Content:
Congratulations to getting rich! The red envelope will be brought! : The first thing to get is 100 yuan profit! The rest are all less than 100 yuan!
A arrangement:
1. Profit is 200, the first is 100 yuan, the remaining 10 yuan, 5 yuan 5, 2 yuan 10, 1 yuan 82
2. Sending location: Square
. The person in charge: the Ministry of Finance
4. 20 paintings in the field
5. Propaganda: huge, DM, ink painting, hanging painting.
VI, the auspicious XX of the rabbit officer to send wealth XX 10,000 pieces of gifts to give 10,000 literary performances!
: XX February 3, 4, 5, 8, 9
Content:
The performance is wonderful and new year, acrobatic magic, dancing mad songs, wonderful! All on the Chinese and English happy stage! 6 days of wonderful performance! 10,000 gifts for free distribution! Star song and dance troupe to join! !
This arranges:
1. Performance groups need to list the performance show table.
2. If there are large suppliers performed, it can be performed after the first day.
VII, Rabbit Officer's Grand Group to purchase low prices, send money! Back draw!
: January 15th to February 7th
Content:
Any company can enjoy the following discounts with the unit work permit or license plate, shopping.
The shopping for more than 1,000 yuan to get cash of 80 yuan, two prizes
The shopping over 2,000 yuan to get 160 yuan in cash, 8 prizes
20 prize vouchers
The shopping more than 5,000 yuan to get 400 yuan in cash, 30 prize vouchers
arrangements for arrangements:
1. Single page promotion, business contact, single -page fax sending all groups and companies and companies
2. Tap the stepping tile: Hello! I am Mr. XXXX, Sino -British Shopping Shopping Plaza, we are engaged in promotional activities now, and we want to send some membership cards for your company's management! Free time! There are many discounts and gift calls that cannot be made clear. Do you think you have time tomorrow?
3. The membership card will be opened in advance, and you can use it.
VIII, rabbit officials to send wealth for free 10 yuan gift basket!
: January 15th of XX-February 7
Content:
It is free to choose from the Chinese and British wallets. As long as you buy over 180 yuan in the supermarket area, you will give 1 gift basket worth 10 yuan, and freely packaged! 360 yuan to get 2, buy more and give it!

1. Make key publicity in the store. Hanging 20 pictures
2. Buy 3 gift baskets, so that customers can choose to choose from. Spray word: Sino -British logo
3. The gift basket display is in the gift area of the gift, and attached to the description! 3 types of gift baskets and 3 styles, congratulations to the fortune basket, the good luck basket of the rats and the daily barrier golden basket, etc. rn 　　第三部分宣传安排rn 　　方式：rn 　　1.拜年贺幅：兔年好运xx!新年到了!中英购物广场总经理史向阳尹长明林碧生，携全体员工，及All Chinese and British affiliated stores worship the New Year to the people of Zhongshan City! I wish you all the fortune of the Rabbit! Lilu Hengtong! Everything is prosperous! Congratulations!
2. The huge number of activities 1
3. The number of injecting quantities outside the event is 2
. Activities of on -site activities 20 sheets
5. The theme tag of cashier activities 7
6.dm to publicize 10,000 20,000 10,000
7 The annual publicity board is based on the situation.
: Ibid
The fourth part of DM Plan
The Spring Festival promotional schedule:
The first period: January 15th-26th (New Year's goods introduction period) r r
The second issue: January 27--, February 10th (promotional activity period)
In Issue 3: February 5th-10th (competition follow-up)
layout arrangements:
The first phase of the 8 P (New Year's goods introduction period)
DM launch scope: Zhongshan Port Store's streets, residential areas, factories entrances, stations
DM Volume: Issuing 10,000 copies
The issuance model: Employees have disciplinary distribution.
DM specifications: large degree of 16, 8, 105 grams of copper plate paper, color printing and binding book.
Cope quantity:
Fresh and 16 accounted for 1 P second page
S 60 foods accounted for 4 p third pages, pages, pages, and 6 (including New Year's goods )
S 16 supplies account for 1 P seventh page
clothing 16 accounted for 1 P, pages eighth (back block)
Essence
Note: Inner page typesetting method:
DM preparation: XX January 6th, take pictures
XX January 6th to 8th, design
XX January 9th-January 9th- -On the 11th, print
XX Nian January 12th
Promotion period: January 15th of XX --- January 26th of XX
Essence
1 16 P (promotional activity period)
DM's launch range: Zhongshan Port Store's streets, residential areas, factories entrances, stations
DM Volume: Issuing 20,000 copies
issuance mode: employees have disciplinary distribution.
DM specifications: large degree of 16, 16 horsepower, 105 grams of copper plate paper, color printing booking book.
Cope:
1, DM launch range: Zhongshan Port Store's streets, residential areas, factory entrances, stations
, DM Release quantity: Issuing 20,000 copies
3 3 Publishing mode: Postal or employees have disciplinary distribution.
4. DM specifications: large degree of 16 open, 16 horsepower, 105 grams of copper plate paper, color printing and binding book.
5. Quantity of goods:
Exin 30, 2 Ps Page 2, 3
The food 120 pages 4 p. Fifth page, page 6, 6, six , Page 7
Page eighth, ninth, page 10, pages 11 (including New Year's goods and suppliers)
The supplies 20 pages P. 12 r
Forty clothing accounts for 2 P, Page 13, Page 14
14 background, new year gift basket gift box, cigarettes and alcohol, etc.
Note: Inner page typesetting method:
DM preparation: XX January 17th
XX Nian January 18 --- Design on the 20th
January 21st year of XX Day --- Print on the 24th
XX Nian January 25th
promotion period: January 27th year-XX February 10
And printing.
This "New Year Event theme" and "Event Content" and slogans.
The advertising company takes photos and prints directly.
The third P (competition follow -up period)
DM's distribution range: Zhongshan Port Store's streets, residential areas, factories entrances, stations
DM Submitting quantity: Issuance of 5,000 copies
This Mode: Employees have disciplinary distribution.
DM specifications: large degree of 16, 2 horses, 105 grams of copper plate paper, color printing.
Sweeper:
The freshly account for 0.5 P second page
35 foods account for 2.5 P second, third and back cover (including annual goods)
Cover "Activity theme" and "some activity content" and slogans.
Note: Inner page typesetting method:
DM preparation: XX January 28th
XX January 29th to 31st
March 1st --- Printing on the 3rd
XX year February 3
promotion period: XX February 5th to February 10th
And printing.
The fifth part of the atmosphere
area:
Outside: the front entrance, front of the building, stage and other n fields: at the entrance of the supermarket, the cashier platform, the main channel, the annual cargo area, the annual cargo area, the annual cargo area, Above the clothing area, service center, pillar, etc.
: inkjet handmade decoration purchase.
Methods:
1. Main entrance: Buy 2 years of orange, set up the door, and decorate it with colored lights. The new year jet and color lamp layout are made above. "Okay" golden cloth bottom.
. The front of the building: The huge horizontal version of the New Year, the general manager's congratulatory words, plus huge activity and the color decoration of the building. Add lanterns in China, firecrackers, etc.
3. Stage: Background injector
4. At the entrance of supermarkets: prizes display, entrance red satin lantern firecrackers, etc. Words, Jin Yuanbao New Year Painting, etc. embellishment. Lee is embellished with big oranges.
5. Silver receivable desk: ingots, event hanging paintings, firecrackers, wealth god paintings, etc. "New Year's Eve Street" door is made, with a pile head hanging, a red silk cloth for the pile head, each pile of head is placed with an appropriate amount of decorations, and the hanging small lantern is hanging. Moderate activities to promote hanging paintings.
8. Above the clothing area: hanging New Year's paintings and activities, red satin embellishment.
9. Service Center: Color Light Year Painting, ingot and other
10. Pillar: All pillars packaging red cloth paste of the New Year or Wealth.
11. Others are mainly actual operations.

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