wholesale jewelexi jewelry The city's jewelry three -dimensional marketing promotes jade culture

wholesale biker jewelry canada Since its establishment in 1995, Shanghai Chenghuang Jewelry Co., Ltd. has adhered to integrity operations. With unremitting exploration and practice, leaning and integrity corporate culture, with the promotion and dissemination of "jade culture" as the motivation, jumping out of the development ideas of the traditional jewelry retail industry, trying The new sales model, make every effort to create high -end brands. Through more than ten years of concentration operation, the company has enjoyed a high reputation and popularity among the industry and consumers, and has won the "Chinese Jewelry and Jade Jewelry Industry", "China Commercial Quality Award", "Chinese Jewelry Jewelry Industry Famous Brand" "Wait more than 100 honors.
1. Promote the performance model of excellence and comprehensively improve the overall performance of the company
In the situation where the market competition is becoming increasingly fierce, in order to comprehensively improve the competitiveness of the company, the company in early 2006 under the requirements of the "Guidelines for Excellent Performance Evaluation" in early 2006 " Starting to introduce the excellent performance model, the senior teachers were invited to conduct the "Excellent Performance Guidelines" training on the company's supervisors or above, and conduct self -evaluation and implementation of the excellent performance standards. In October 2007, the company participated in the selection of the National Commercial Quality Award, and passed the on -site review and award of the expert group with the highest score of the Shanghai participating company.
It to operate excellent performance models in the enterprise, in June 2008, the General Manager's Office of the Company decided to pilot the excellent performance model in the General Hui Mall, providing successful experience for the company's comprehensive promotion and operation in the company's comprehensive promotion and operation.
2, breaking the traditional sales model, entering the high -end jewelry market
The company's awareness of traditional store -style sales can no longer meet the development scale of modern jewelry business. In recent years, the company has been exploring a new way for three -dimensional sales to expand the scale of marketing and compliance with market development trends. After more than ten years of exploration and innovation, "Chenghuang Jewelry" has created a three -dimensional jewelry sales model formed by various channels such as store sales, online marketing, boutique auctions, and cultural exhibitions.
2009 Mid -National Jewelry and Jade Shou Jie Jie Jiu
2.1 Expand the size of the store, increasing the regional influence
1996 The company will be converted into a business shop specializing in jewelry and jade wares. The main area of ​​800 square meters at the beginning of its establishment has expanded to the current area of ​​nearly 10,000 square meters, covering the urban areas of Shanghai and 17 jewelry stores in the provinces of Jiangsu, Zhejiang, Hunan, Hunan and Jiangxi, and 7 jewelry counters. Essence
2.2 Try to network marketing, follow the pace of the times
The company complies with the development trend of the times, opens the network sales function of the corporate portal website, and mainly operates boutique jade. While conducting online transactions, it also provides free home delivery services for expensive boutique jade articles to ensure that consumers buy the most satisfactory jade crafts. The company used the form of e -commerce to expand sales channels, but also established the quality commitment of high -end jade brands.
2.3 Use auction methods to unblock jewelry boutique market transactions
"City Jewelry" has held a number of special auctions since 2003. The exhibition is attached to auction, etc. The turnover has been the most important sales channel for the form of auction. The company promised "Baozhen" auction -that is, all lots can be refunded at half a month, which has caused a huge response in the jewelry industry, which also makes buyers more Confidence, more assured. The boutique auction of "City Jewelry" has received widespread attention from all walks of life, and "jewelry culture" has also been promoted.
3. Operating high -end brands, leading the new era of jewelry
It adhere to the concept of "dislocation operation" of "people have no self, people have me, people's new" In 2005, two high -end and emerging brands created by "City Jewelry "-" Cui Jade Emperor "and" Royal Diamond Hall "stirred a new wave in the high -end diamond and jade market.
4. The operation of "Jade Culture" has driven unlimited business opportunities
The company has launched a series of cultural activities for the purpose of spreading jewelry culture and enhancing consumer interest. Since the "First Treasure Jade Fair" in 1997, "City Jewelry" has hosted a series of boutique jewelry exhibitions such as the "Fifty Anniversary of the founding of the People's Republic of China" and "City Jewelry White Jade Emerald Exhibition". The hall that spread jewelry culture. In order to promote the cultural exchanges of jewelry and jade in Hong Kong, Taiwan, and Mainland, since 2002, the company has operated the jewelry and jade boutique exhibition once a year, and has successfully held eight sessions so far.
"City Jewelry" also invited the Oriental Satellite TV Literary and Art Channel to shoot in Hetian, Xinjiang to shoot the special film "China Jade", and jointly held it with Shanghai Wednesday News Agency, journalist magazine, Shanghai Literature Magazine and other units. "Shengshi Talking Jade" national large -scale essay competition. After the end of the contest, Wenhui Press also published the hardcover book of the collection of "Shengshi Talking Jade", which was well received by expert readers.
looking forward to the future, "Chenghuang Jewelry" will be committed to based on the traditional Chinese culture, integrate into the trend of the development of treasure jade culture in the world, and promotes the business ideas of the spirit of corporate spirit. The tension, the original high -end jewelry brand, has made every effort to create a new image of Chinese national jewelry brand.