1 thought on “Gold diving, what about the recent sales of gold jewelry?”
Marguerite
Gold jewelry has always been the main market segment of the Chinese jewelry industry. In addition to the symbol of rights and wealth, in the auspicious folk customs of the people, birth, marriage, and death also contain the mark of gold everywhere. The jewelry market affected by the epidemic situation declined 2014-From 2019, the sales revenue of my country's jewelry industry was growing, but the overall growth rate was slow. In 2019, it reached 707.3 billion yuan, an increase of 1%year-on-year. Affected by the epidemic in 2020, my country's jewelry consumption demand decreased sharply, with sales scale of only 610 billion yuan, a year -on -year decrease of 14.0%. The gold jewelry market is good The golden culture in China for thousands of years, gold has been a symbol of power and wealth since ancient times. Under the influence of the new crown epidemic in 2020, the global economy was hit, and gold as hard currency prices continued to rise. The gold jewelry market also performed the same dust, and sales accounted for 55.7%of the total domestic jewelry sales, reaching 339.8 billion yuan. It's consumption structure in the gold market, gold jewelry consumption also accounts for the highest proportion. In 2020, the actual consumption of gold in the country was 820.98 tons, a decrease of 18.13%compared with 2019. Among them, gold jewelry is 490.58 tons; gold bars and gold coins are 246.59 tons; industrial and other 83.81 tons. In early 2020, the outbreak of the epidemic broke out. Gold jewelry, gold bars and other production processing and retail sales were greatly affected. In the first quarter, gold consumption decreased by 48.20%year -on -year. With the improvement of domestic epidemic and the continuous recovery of economic recovery, gold consumption has steadily rebounded. The annual consumption accounts for 59.76%of the total gold consumption. The market share of general cargo gold jewelry is half The classification according to processing process, gold jewelry can be divided into four types of common goods gold, ancient gold, 3D/5D gold, and 5G gold. The characteristics of the product are different. 2020 to move from the price of gold and the market share of the physical store to online. The gold jewelry began to develop in the direction of "small" and "light". 5G Gold, 3D/5D Gold and other hard -footed gold products markets have good feedback because they can make more refined and three -dimensional products when they are smaller. In 2020, sales reached 16%and 17 of the total sales of gold jewelry, respectively. %, But the main market is still occupied by the gold jewelry of general goods, with a market share of 51%. In summary, although the size of the jewelry market has been reduced under the influence of the new crown epidemic in 2020, the performance of the gold jewelry market is still good. From the perspective of the retail structure of my country's jewelry or the gold consumption structure, gold jewelry occupies More than half. Specific to process types, while 5G, 3D/5D and other processing processes are becoming more and more popular, the share of general goods in the gold jewelry market is still more than half. On the whole, the gold jewelry market benefits from the hard currency attributes of gold and the traditional gold culture of my country. In a short time, it will always be the most important market segment of my country's jewelry industry. -The above data refer to the "Consumption Demand and Market Competition Investment Forecast Analysis Report of China Jewelry and Jewelry Industry"
Gold jewelry has always been the main market segment of the Chinese jewelry industry. In addition to the symbol of rights and wealth, in the auspicious folk customs of the people, birth, marriage, and death also contain the mark of gold everywhere.
The jewelry market affected by the epidemic situation declined
2014-From 2019, the sales revenue of my country's jewelry industry was growing, but the overall growth rate was slow. In 2019, it reached 707.3 billion yuan, an increase of 1%year-on-year. Affected by the epidemic in 2020, my country's jewelry consumption demand decreased sharply, with sales scale of only 610 billion yuan, a year -on -year decrease of 14.0%.
The gold jewelry market is good
The golden culture in China for thousands of years, gold has been a symbol of power and wealth since ancient times. Under the influence of the new crown epidemic in 2020, the global economy was hit, and gold as hard currency prices continued to rise. The gold jewelry market also performed the same dust, and sales accounted for 55.7%of the total domestic jewelry sales, reaching 339.8 billion yuan.
It's consumption structure in the gold market, gold jewelry consumption also accounts for the highest proportion. In 2020, the actual consumption of gold in the country was 820.98 tons, a decrease of 18.13%compared with 2019. Among them, gold jewelry is 490.58 tons; gold bars and gold coins are 246.59 tons; industrial and other 83.81 tons. In early 2020, the outbreak of the epidemic broke out. Gold jewelry, gold bars and other production processing and retail sales were greatly affected. In the first quarter, gold consumption decreased by 48.20%year -on -year. With the improvement of domestic epidemic and the continuous recovery of economic recovery, gold consumption has steadily rebounded. The annual consumption accounts for 59.76%of the total gold consumption.
The market share of general cargo gold jewelry is half
The classification according to processing process, gold jewelry can be divided into four types of common goods gold, ancient gold, 3D/5D gold, and 5G gold. The characteristics of the product are different.
2020 to move from the price of gold and the market share of the physical store to online. The gold jewelry began to develop in the direction of "small" and "light". 5G Gold, 3D/5D Gold and other hard -footed gold products markets have good feedback because they can make more refined and three -dimensional products when they are smaller. In 2020, sales reached 16%and 17 of the total sales of gold jewelry, respectively. %, But the main market is still occupied by the gold jewelry of general goods, with a market share of 51%.
In summary, although the size of the jewelry market has been reduced under the influence of the new crown epidemic in 2020, the performance of the gold jewelry market is still good. From the perspective of the retail structure of my country's jewelry or the gold consumption structure, gold jewelry occupies More than half. Specific to process types, while 5G, 3D/5D and other processing processes are becoming more and more popular, the share of general goods in the gold jewelry market is still more than half. On the whole, the gold jewelry market benefits from the hard currency attributes of gold and the traditional gold culture of my country. In a short time, it will always be the most important market segment of my country's jewelry industry.
-The above data refer to the "Consumption Demand and Market Competition Investment Forecast Analysis Report of China Jewelry and Jewelry Industry"